November 11, 2021
Is Dental SEO Worth the Money?
If you have a dental practice, you know the importance of gaining new patients from online marketing. It’s not just about getting additional patients. It’s about finding new ways to reach them and increasing your visibility online.
Dental SEO is one of the most powerful forms of marketing for dentists, but is it worth the money? The value of SEO depends on the value of your time and how successful you want your marketing campaign to be, so let’s take a look at some ways to maximize the return on your investment.
A Quick Cost/Benefit Analysis
First, determine the value of each patient. According to the ADA, the average person between the ages of 35 and 49 spends about $598 per year on dental care.
Of note is the difference between the patients in the lowest quartile of spending, who average only $252 per year, to the patients in the highest quartile of spending, who spend $2,363 annually on personal dental care. Simple math makes the conclusion clear.
The best way to maximize your SEO dollar is to focus on high-value patients and procedures. At several thousand dollars per year per new patient, SEO is definitely worth it. In fact, in the long run, SEO could end up being the main driver of your business.
This is why it’s important to market your most profitable dental procedures. For example, your SEO strategy could focus on root canals.
Most people need root canals because they’ve been neglecting their oral health for an extended period of time. The most common scenario? The person experiences pain that becomes unbearable, so he or she grabs their phone and searches for dentists that perform root canals in their area.
If your site is optimized to appear at the top of search results for root canal in your city/town, you’re their first call. Most likely, you’ll get their business for not only the one-time root canal visit, but most likely subsequent visits as well.
Ignoring Your Google Rank Can Be Disastrous
The reverse is also true. Without SEO, the same patient is going to be led to a different dentist, most likely a competitor that appears at the top of the search. Thankfully, with the help of a reputable team of digital marketing experts your rank can be raised which drives traffic to your site.
With nearly 80% of patients using the internet to find local products and services, you’ll miss out on a lot of revenue if you’re not using dental SEO. When you rank page one, number one for your key search terms on Google, that means people are seeing your practice while they are actively looking for your service, at any time, on any device.
The question then becomes not is dental SEO worth the money? But rather, can you afford not to incorporate this marketing tool?
Contact the Digital Marketing Experts Today
When you’re ready to increase your online presence and raise your Google rank, call your local digital marketing professionals from Apricot Dental at 877-491-6981 or contact us via live chat to discuss how we can help improve your marketing efforts.