April 3, 2021
3 Content Marketing Strategies for Dentists
Putting your site out there and giving your audience the information they need may be easier said than done. Without a little experience in dental content marketing, it can be difficult to determine what your audience wants and how to convert them from readers to dental patients.
Building a content strategy that works for your dental office can be tough. Luckily, we’ve got a few options for you and your business. Read on for help getting started on your content marketing strategy to help your dental office grow.
Knowing Your Target Audience
When you’re writing content for the internet, you need to first think about the people reading your content. Considering who your audience is first can help you understand what they’re looking for in a dentist.
For example, you may be a cosmetic dentist. In these cases, you may find that many of your clients are people looking to improve the appearance of their teeth through veneers, teeth-whitening services, and even dental implants.
If you know your ideal client is seeking out these services, you know your content should be geared toward people looking to improve the look of their smile. Generic content won’t catch their eye—content that shows the reader you have the services they need will.
Refine Your Brand Story
It’s not just about your services, either—clients often want to know more about the businesses they frequent, making your story a powerful tool. Unique content that puts your dental office and the services you provide on display is vital.
For example, you may have been a practicing dentist for decades. You may want to focus on a track record of success that spans all these years, showing you’re capable, experienced, and able to solve their dental problems.
Optimizing Your Content for SEO
When you’re considering the content on the page, you need to think about Google, not just your clients. You may have a strong, empathetic voice, but search engines are looking for certain key pieces of information when it comes to your website.
For example, Google looks for certain keywords to understand what your website is about. If you’re not using the right keywords, it can be difficult for Google and other search engines to know whether your site is relevant and trustworthy. Search engine optimization (SEO) should be a key part of your content writing because of this.
Need Help? Contact a Content Marketing Expert
Writing content for your dental website can be a hassle. Even if you consider yourself a strong writer, all the considerations that lead a dental website to the top spot in search engine rankings can be confusing. Worse, a mistake can tank your rankings. That’s tough to recover from.
Don’t take chances with your website—take your content creation worries to the professionals at ApricotDental. We know what it takes to rank your website on Google, Bing, and other search engines. We can discuss our offerings and how we can help your claim succeed when you take advantage of your free consultation. When you’re ready, call 877-491-6981 or complete the online contact form below.