Tom Desmond CEO
October 14, 2021

How to Optimize for Voice Search

“Siri, which is the best seafood restaurant near me?” “Hey Google, how’s the weather in New York today?” Nearly all of us have used voice search to find information on the internet.

The convenience that it brings has made it popular among internet users, and your dental clients are no different. People prefer an easy and fast way of using the internet, like what voice search offers. 

As more and more users adopt this technology, search engines will continue to prioritize and rank content that has been optimized for voice search, as well. How can you optimize your dentist content for voice search and appear where your clients are looking? There are many ways.

Use a Conversational Writing Style

Voice assistants were developed to dialogue with human beings. Therefore, your website content should sound as close to a normal conversation as possible. 

To achieve this, start by using simple language with no industry jargon and turning your topics into question form.

Optimize Your Content for Local SEO

A significant number of voice searches are locally based. When asking Siri or Alexa a question, most people are looking for short and quick answers, such as when a particular store closes. 

Your search engine optimization (SEO) agency can help you with this by writing locally optimized content, as well as claiming listings on web directories. 

Use Long-Tail Keywords

Voice search optimization involves using basic phrases that people are likely to use when speaking with a voice assistant. For instance, you might type “Pepino’s Pizza opening hours” for a text-based search but use a phrase like “What time does Pepino’s Pizza open?” for voice search.  

Having FAQ Pages on Your Website

Another ingenious way to optimize for voice search is to include frequently asked questions (FAQs) on your site. Simply prepare a list of questions and keywords you would want to rank for, then use words like how, what, where, and who when preparing titles and content for your FAQ pages. 

Create a Mobile-Friendly Site

According to Google, nearly a third of the people on the internet use voice search on mobile. If your site is not mobile-friendly, search engines aren’t likely to rank your content for voice and even text-based searches. 

To get started with this, consider speaking with a professional web development and design company to identify what your dentist website requires.  

Using Schema Markup or Structured Data

In the search engine world, schema markup is a code added to a website’s HTML code. This data provides search engines with better descriptions, intent, and context for your content. As a result, search engines can now return your content to searches that matter, including voice search. 

Work with a Dental SEO Agency

Voice search is among the top trending SEO topics of 2021. If your dentist content is not ranking for voice search, especially in your local area, it’s likely your competitors are. The good news is that there are a couple of ways you can optimize your site and content for voice search, as well. 

Get all this information by scheduling a site review or free site analysis video from the professionals at ApricotDental. Call us at 877-491-6981 or fill out our contact form to get started with voice search assistance.

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