Dentist Blogging Service
One of the most important components to a well-developed, high-quality dental website is your blog. But, if we’re being honest, you’re probably far too busy performing procedures and examining patients to have the time to produce your own blog content.
That’s where ApricotDental comes into play for you. As part of your dentist blogging service contract, you’ll be able to take advantage of some of the best professional writers and editors in the industry and utilize their expertise to help make your dental practice one of the most successful in your area.
Production of Your Blog Content
Having an active blog is one of the essential elements of a powerful dental website. However, even with the knowledge that a blog can make a difference in the success of your office, you more than likely don’t have the time to produce blog posts on a regular and consistent basis.
Fortunately, ApricotDental has the perfect solution for dentists who want to incorporate a thriving blog into their website. Our team of highly trained writers were carefully chosen, as we only work with the best of the best. With ApricotDental on your side, you’ll have valuable content that represents everything your dental practice embodies and more.
Blog Posts for Dentists and the Impact on Your Website
There are seemingly endless reasons why having a strong blog on your site is in your website’s best interests. We review some of the ways a blog can positively impact your site below.
First and foremost, it is widely known that the more webpages a website has indexed by Google, the higher your site will tend to rank. With every blog posted, you’ll have another URL indexed, which will typically boost your rankings.
It will also give your site an edge by increasing your site’s domain authority. This factor predicts how well a website will rank in popular search engines, and in general, the more content a website has, the greater the domain authority.
Google only will send web users to sources that have information that can be trusted. This means that a site that performs well can only do so if it is trusted by Google.
In order to increase the trustworthiness of your site, you need to have high-quality backlinks. By linking to other websites and to other pages within your own website, you better position yourself for higher search engine rankings.
Other ways that blog posts will help Google trust your site are by increasing the amount of content and activity on your website and by improving user experience. It has been stated on more than one occasion that websites that frequently post new content show Google that you’re here and you’re answering your users’ questions.
How is this shown? Simple: It’s assumed that the more time someone spends on your page, the more they must be learning. This is opposed to someone who clicks on your site and then immediately leaves because their problems haven’t been solved.
Around 90 percent of traffic to a website comes through long-tail keywords. A long-tail keyword is a phrase consisting of three or more words that caters to a specific search. For instance, your potential patients could be searching for “NYC root canal dentists.”
Writing blog posts built for specific long-tail keywords increases the chances that you’ll answer your prospects’ questions, which, as we know, will make your site more trustworthy and increase your rankings.
These are just a few of the ways that having an active blog on your site can contribute to the success of your rankings. The idea is to create content that will stand out and meet the needs of your target audience so that Google and other popular search engines have no other choice but to push your website up to the top spots in their search results.
Utilizing Social Media to Boost Rankings
As part of your blogging services, you’ll also be able to take advantage of our state-of-the-art Pulse technology. Pulse will share every one of your new blog posts to your social media profiles. We can even create new social media profiles on sites you might not currently be utilizing to ensure that your content is being seen by users across every platform. Pulse technology is sure to put your dental practice ahead of the rest.
Dental Blogging FAQ
We recognize that you may have little or no experience with blogs—or working with a blogging service, for that matter. For this reason, we’ve compiled a list of some of the most commonly asked questions our clients have had in regard to dental blogging. Read on to see if we’ve answered your question.
Is it unethical to have someone else write my blog posts?
No, it’s not. Most large dental practices have a similar service at work for them, as most dentists are far too busy performing procedures and exams to have the time to run a successful blog.
By having a skilled team of professional blog writers working for you, you can spend your time doing what you love while we work behind the scenes creating your blog posts and optimizing your website.
What’s more, every time we have a blog post ready to go live, we’ll send it your way for approval before we publish it to your website. This way if you have any revisions that need to be made or content to be added, we can rewrite it to your liking prior to publishing.
What if I don’t like the topics you’ve chosen to blog about?
Every time we begin a new keyword campaign, we request your approval on the topics we’ve suggested. We only choose keywords that our research indicates will bring your site optimal success.
If you don’t want to rank for a certain long-tail phrase, or if you just aren’t interested in engaging an audience on a topic, you are under no obligation to move forward with that keyword; after all, it’s your website.
How many blog posts will be published, and how often?
That depends on what your website audit demonstrates and what your needs are. Generally speaking, the more blog posts you publish, the higher your website will perform.
The top-ranking dental practices on Google usually publish blog posts at least a few times each week, whereas the highest-ranking practices in the world will typically post new content a couple of times per day. You need to consider how much you’re willing to spend for a long-term business strategy and how successful you want your website to be before you can make an educated decision.
What happens if I already have a blog that’s not on my dental website?
If you already have another blog site, you may want to consider publishing any new content on your dental site, as the one that has the most content will likely be more successful and authoritative for Google.
If you want to keep both sites, we can always publish your content in a way that will benefit both of your websites. We can examine your initial website audit to determine what the best route will be for your new dental website.
Is there anyone who shouldn’t post blogs?
Not necessarily. Almost every dental practice should include blog posts on their website, but not all will reap the benefits as much as others will. ApricotDental will build your content around your target keywords and long-tail keywords to ensure that your blog posts are going to be answering the questions many of your future patients have.
By keeping them engaged, this will keep your audience on your site longer so that they want to keep reading more throughout your site. They’re then more likely to take the initiative to call your dental office when they need to schedule an appointment.
Work with a Reputable Dental Blogging Service
By now you have a firmer understanding of the importance of blogging on your dental website. When you’re ready to begin regular blogging but don’t have the working hours to get it done on your own, reach out to ApricotDental for all of your dentist blogging service needs.
Our dental blog writers will help give your blog the innovation it needs to beat out the competition. We are proud to offer our prospective dental practices a custom market analysis and website audit, free of charge. You can schedule yours by calling our office directly at 877-491-6981 or by completing the brief contact form we’ve included at the bottom of this page.