July 24, 2021
How to Get Backlinks for Your Dental Website
When polishing your dentist office’s website, you may find that great content and design get you far, but they may not get you to the coveted top spot in search results. You may be taking all the right steps, but something may be missing from your marketing strategy. Talk to ApricotDental, a dentist SEO (search engine optimization) company, about backlinks and how they can help.
Backlinks are a key part of SEO strategy, but because they’re less visible, you may not realize how important they are to your business and your marketing plan. If you’re not sure where or how to get backlinks for your dental website, reach out for help taking your first steps.
What Are Backlinks?
First, what are backlinks? You may already be using authoritative links to other content on the web. But that doesn’t mean you’re getting links back to your website. These backlinks come from other sites, and the more backlinks you have from trusted sources, the more trustworthy your site looks. These links pass on some of the trust they have, which shows Google your site is an authority.
But getting these backlinks can be difficult. You may already have some backlinks, but those links may be coming from suspicious sites that are unrelated to your niche. If you’re not getting links from authorities and news sites in the dental field, it may be time to change your plan.
Becoming an Authority
One key move you can make as a dentist is to prove that you understand dental practice. For example, you may have detailed advice you can provide through blog posts, such as what to do if a patient suspects they have a cavity, or what a patient can expect during a tooth extraction.
Sharing this information shows you’re an expert in your field, and it provides opportunities for links. Let’s say you write a page comparing the types of teeth-straightening options, from braces to Invisalign. Other sites referring to teeth-straightening tools can refer to your page as an authoritative source.
Consider Your Content Format
Not all content is equal in the eyes of Google. Varying your content can help you get more views and more backlinks.
For example, let’s say your competitor put out an infographic that walks the reader through the typical dental cleaning process, from setting up the appointment to leaving the office. That infographic is shareable, easy to read, and useful to many people. That makes it a great resource for linking, giving them more backlinks.
If you’re not producing content like this for your page, your competitors may already be taking these steps. Your dental marketing company can help you create powerful content that gets backlinks.
Look for Backlinks in the Right Places with Your Marketing Team
Getting backlinks for a dental website can be tough. How can you guarantee that other sites will link to your page, for example? Backlinking may be an important part of Google’s algorithm, but that doesn’t mean it’s easy to do.
Luckily, you don’t have to get those backlinks on your own. The team at ApricotDental is here to help you build a backlink profile that will get your site up in the rankings. When you’re ready to learn more about your options, reach out for a free consultation by calling 877-491-6981 or by completing the online contact form below.