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Tom Desmond CEO
June 11, 2021

Dental Marketing: Key Strategies for Success in 2021

2021 brings many distinct challenges for all businesses, and you may need help meeting those challenges head-on. Dental marketing can be complex, and you may be unsure what strategies are best for your office and your website. 

Finding your key strategies for success can be difficult without guidance. You may be unsure where to start with your marketing strategy and what your office needs. 

While every site is different, below are some of the key strategies that may bring your office success in 2021. Your dental SEO company can dig into the details of your campaign and help you make the right choices for your site. 

Consider the User’s Needs

When working on your marketing strategy, your focus may be on search engine optimization (SEO). This strategy is key to helping your site rank well, and taking these measures can help your website succeed. But it’s not just about climbing in the rankings—it’s also about converting those visitors into customers. 

When working on your SEO considerations, also consider the user’s needs. 

For example, the average reading ability in America is around an eighth-grade level. That means keeping content simple and easy to follow can help your visitors make informed decisions and understand what you can do for them. Complex text may lead to potential customers turning to other offices for their needs. 

Keep Your Content Up to Date 

Google likes fresh, up-to-date content. Because of this, a consistent posting schedule is key. That doesn’t mean you have to post every day, but if you typically post three pages in a day, then leave your site untouched for months, Google may take notice. 

Regular updates help your customers, too. Your patients may be looking for information and details about the treatment they’ll receive with your dental office. Your website is your first impression, so it’s important to make it count. 

Consider Your Social Media’s Impact 

Today, more adults than ever use social media to stay in touch with friends and family, as well as to keep up with their favorite brands and companies. Many people use social media to check in on local businesses, which can help your business grow. 

Giving potential patients more avenues to learn more about your business can help your business succeed. By connecting with potential clients over social media, you may have a new opportunity to convert them from visitors to patients. 

Build a Successful Strategy with an SEO Team 

Digital marketing for your dental website can get complex, fast. It’s not just about posting regularly, posting up-to-date content, and ensuring Google knows the purpose of your site. It’s also about the behind-the-scenes work that goes into a successful website, like link-building, and the social presence you have online. 

Putting it all together can be daunting, but the team at ApricotDental is here to help. Start with a free consultation, and we can outline the step-by-step plan we can implement to make your site a success. All it takes is one call at 877-491-6981, or you can complete the online contact form below. 

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