Tom Desmond CEO
May 23, 2021

3 Tips for Producing High-Quality SEO Law Firm Content

High-quality content on your law firm’s website is critical. Your content is the foundation of your entire website, so it needs to be strong in order to boost your firm to success online. 

There are many different search engine optimization (SEO) techniques you can use when producing content for your website. We have included 3 of our top tips for producing high-quality SEO law firm content below so you have a better idea of how the content on your site should be written to rank. 

Before Writing, Do Your Keyword Research

Before you begin writing, it is critical you do your keyword research. Your target keywords are vital to producing successful online content. For example, if you are a family lawyer, you would likely want to target keywords like:

  • Child custody lawyer
  • Child support lawyer
  • Divorce lawyer
  • Alimony lawyer
  • Adoption lawyer 

Your SEO marketing plan should include extensive keyword research that goes after the best keywords for your law firm and practice areas. 

Write For Your Target Audience

Google’s algorithm is basically reading the content these days. It can understand what your pages are trying to do. And it takes that information and uses it to decide whether your page is going to help a user get the information they are looking for. 

With this in mind, you must be sure your content is being written for your target audience. Don’t write content for your peers to read. 

Your potential clients don’t necessarily need to know about specific case law or statute codes. What they need to know is how you are going to help them get through the most difficult times of their lives. Keeping this in mind will set you apart from your competitors. 

Location, Location, Location

If your content isn’t localized, you aren’t going to rank well. It’s that simple. The legal industry is competitive online, and going after broad search terms isn’t going to help your firm succeed.

Not only do your target keywords need to be location-specific, but you also need to ensure your content is localized throughout. It is important you mention major roads, companies, and other relevant local details. 

This can help show Google the people in your target area, searching for your targeted keywords, need to see your landing pages to get the answers they are looking for. 

Claim Your Free Website Audit Today

You don’t have the time to spend writing perfectly curated SEO law firm content for your website. But you need to go after your targeted keywords to drive traffic to your site and get your firm the lead’s it needs to thrive. 

Contact ApricotLaw to get a free website audit and access to expert legal writing services. Call us at 877-203-0751 or complete our convenient contact form to get started on your digital marketing strategy today. 

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