Tom Desmond CEO
July 20, 2020

Using Dental Web Design to Increase Your Rankings Online

Your dental web design is the first thing visitors see when they go to your site. In essence, your web design is the first impression you give to potential patients. It would be great if you could introduce yourself to every client and prove your skills, but unfortunately, that’s not possible. The digital world has taken over.

You’ll only have a few seconds to get your message across if you want visitors to stay on your website and read more. Your dental web design matters for conversions but it also matters for ranking in Google. Google can read your website and determine whether visitors will like it or not.

At ApricotDental, we know what dental web design factors matter most. We have experienced graphic designers and website developers on staff who can custom design and hand code a website for you. With our team, you can feel confident that your website will outshine the rest.

Site Speed

Having a fast website is essential for ranking and conversion. You can have a gorgeous dental web design, but if your page takes a long time to load, then all your hard work and money spent is for nothing. Google usually won’t rank a well-designed website if it loads slowly. You must find the right balance between design and speed.

User Experience 

Google has updated their algorithm to prioritize user experience on both desktop and mobile. User experience will also matter if you want your website visitors to become loyal customers.

Your website design must deliver a message that appeals to the reader’s pain points. It must also tell a story and feel easy to navigate. If you don’t consider the user when creating your web design, you’ll usually see a drop in rankings and traffic.

Mobile Responsiveness

Having a responsive web design is necessary with the increase in modern technology. People are using multiple devices to surf the internet, and your website must adjust to any screen size. When you use a responsive design, you won’t have to worry about designing new sites for every screen. Your web design will change based on the screen and become simpler for smaller screens so that site speed isn’t an issue.

Internal Structure

The internal structure of your website is something Google looks at for ranking. When designing your dental website, you should have a proper menu that’s logical for users. You should also use internal links that build your website in a hierarchy. When you do this, Google knows how to prioritize and rank pages from your website.

Speak with a Dental Marketing Agency

Web design and development can be one of the most complex parts of dental SEO. If you try to design your website yourself, you may have trouble following the correct guidelines. If you need help from an experienced team of designers and developers, reach out to our team at ApricotDental. You can schedule a free consultation with us by calling 877-491-6981 or by filling out the contact form below.

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