dental marketing and SEO

Search engine optimization (SEO) is the process of optimizing your website for the keywords that are relevant to your dental practice. Done right, dental SEO can land you in those coveted top spots in the search engine results pages (SERPs). That means you’ll attract potential patients who are searching for a dentist like you.

The goal of dental SEO is to make it into the top three spots on the first page of results for relevant searches. You’re probably sick of seeing your competitors occupying those top spots. We’re here to tell you that you can knock them out of those spots and park your website there for good. Getting to that point is going to have a lot to do with the relevance and authority of your website. You want to be highly relevant and provide the best information in your area so you can get all of the leads the other guys are currently getting.

SEO is not an exact science, but ApricotDental can typically get a website to outrank its competition in five to eight months.

Of course! Give us a call at 877-491-6981 and we’ll be happy to send over references and proof of our clients’ successes. You shouldn’t just take our word—or any SEO company’s word—as evidence. First, you should check to see that an SEO company has ranked other websites in the top three in Google.

At ApricotDental, we’re proud to work with our clients to customize an SEO strategy that works for them, their market, and their budget. However, the right budget will make all the difference to your overall results. If your budget is too low for your market, you may not get the kind of results you’re looking for. If your budget is too high, you may not receive the return on investment you’re looking for. We can put together the right budget for you by analyzing the following:

• Your dental website’s current health and rankings
• Your website’s authority and relevance
• The competition in your market
• Link building currently in place

Your dental SEO keyword campaign is incredibly important to converting Internet users into patients. When a potential patient searches a competitive keyword in your area, you want them to find your office. Your competitors want exactly the same thing. We combine competitive keywords with fast-ranking phrases to get your website to shine in the SERPs. Several of our clients have over 500 search terms, and we often get over 95 percent of their keywords and phrases to rank in the top ten search results.

The time it takes for your website’s pages to load does play a role in rankings because Google believes that a fast-loading landing page improves the user’s experience. However, a slower-loading page with great metrics will beat a page with weak metrics that loads a little faster. At ApricotDental, we code all of our websites manually, rather than using themes like some other dental SEO companies do. Our homepages load in 1.5 seconds or less, and our internal pages load in under 800 milliseconds.

Untold hours of research have gone into figuring out how to convert a person who is searching for a service into a customer or patient. Various factors will help convince a person that you are the dentist they want to see. Here are just a few of the key ways our dentist digital marketing team will convert Google users into patients:

• Pleasing, clean dental website design
• Building trust through badges, testimonials, certifications, and awards
• Incorporating a clear call to action

That’s only the beginning. Other factors that help us convert your website visitors include A/B testing, button colors, step forms, heat maps, eye-tracking, and attention to visual hierarchy.

No. None of our clients’ sites have been penalized, although we have saved many sites that had been penalized before they came to us. We avoid Google penalties because we are focused on the two most important ingredients of SEO for dentists: relevance and authority.

For us, getting organic Google rankings for you is our priority—we’re here for it. Every member of our team is focused on providing you with what you need exactly when you need it. We believe in being ultra-focused on every aspect of a client’s campaign, and we want you to be the best-ranking dentist website in your market as badly as you do. We only sign one client per city per dental practice area. This exclusivity allows us to put all of our effort into making you the top-ranking dentist in town. Our goal when signing a client is to keep that client forever.

Having your dental practice included in directories is helpful for SEO purposes. Being included in directories lends location authority to your website, which makes it a lot easier for searchers to find you in a local search for “dentist near me.” That’s why we’ll get you into the highest-quality dentist directories.

We have the best designers and developers, and we’re so proud of the beautiful websites we’ve created for our clients. If you’d like to see some examples, we’ll be happy to send some over for your review. We’re sure you’ll love them as much as we do. Our designers and developers are always learning about the newest techniques, and they’re working hard to make our clients’ websites and pages load faster, convert better, and become more user-friendly than ever before. For more information on how we take a design from concept to launch, call 877-491-6981 or fill out the contact form below.

Backlinks are the links that connect to your site from other sites. Backlinks are more important than ever to SEO for dental offices. Here’s a simple way of looking at backlinks: Each link pointing at your website is like a vote for your website. It tells Google that your website is important enough to rank well. But your backlinks can’t just come from anywhere. In fact, backlinks from low-quality websites will hurt your digital marketing efforts. That’s why we build backlinks for our clients on authoritative and trustworthy sites. As your backlinks increase over time, so will your top three and number one rankings.

We are proud to employ staff writers dedicated to providing high-quality content and blog posts for our clients’ websites. Our experienced dental content writers know how to write content that ranks, engages, and converts. Our writers and editors are some of the best in the business, so you can rest assured that you’ll receive error-free landing pages with engaging content that will convert readers into patients.

Our dentist website SEO overhaul process goes much further than just changing some meta tags and headings. Our on-page dentist SEO specialist has a website overhaul checklist of over thirty key items to adjust on your dental site. Our technical SEO specialist also goes through your entire website to reoptimize pages so they suit your new digital marketing campaign. Great attention to detail is crucial during the SEO overhaul stage—as is the desire to win online, which is one thing your SEO team has in abundance.

Tom Desmond and Nick Kringas co-own ApricotDental. They also work for the company and make themselves available for clients. Your marketing budget pays for excellent work done by a highly skilled team of individuals—your hard-earned money isn’t going to a faceless board or group of company investors.

Dental experience isn’t necessary to win in the dental SEO market. Our SEO experts have extensive knowledge and experience in digital marketing, and we focus on doing what we do best—getting more patients for you. It is necessary for our dental content writers and editors to do extensive research and fact-checking, however. That’s a built-in part of our process. We take every word we publish on your website and fact-check it. Then we check it again.

Lack of communication between SEO companies and clients is a problem that plagues the digital marketing industry. That’s why we have a designated client success manager whose focus is on communicating with clients. Kellen Bachman knows dental SEO, and he will be your go-to when you need information about your campaign. Kellen is our designated client communicator, but you can still reach out to the owners or anyone else on the team. We are all available to hear your ideas, concerns, or suggestions. Your feedback enables us to make your dentist SEO campaign even better.