Tom Desmond CEO
February 17, 2020

How to Choose a Digital Marketing Service for Your Dental Practice 

You’ve probably heard of digital marketing. This basically includes all types of marketing efforts that are done online. Traditional marketing includes things like billboards, newspaper ads, TV ads, or flyers. Digital marketing includes SEO (search engine optimization), PPC (pay-per-click) advertising, social media influence, and more.

If you are trying to market your dental practice online, how do you choose a service? Should you focus your marketing on PPC or SEO? Is one type of marketing better than another? How else can you market your dentist practice online? These are some of the questions you’re probably asking yourself. Learn a little more about each service and the benefits they offer.

Understanding SEO

Search engine optimization is an important way to market your dentist practice. Some will say it’s the most important way to market a business online. This strategy includes optimizing your website and web pages so that Google will find your dentist practice and display it when internet users do a search.

There are many SEO methods, too many to get into all of them here. But all of these efforts are done to get your website to rank well on Google and other search engines. 

One benefit of SEO is that it could make your dentist practice appear online when people do searches. Your practice could appear in the maps section of Google’s search results. This method is generally much cheaper than other advertising methods because it’s organic and long lasting.

Understanding PPC

Pay-per-click advertising is a paid form of advertising. You will have to pay for your ads to appear when people do a search on Google. 

You bid on certain keywords, such as “dentist in New York,” and your ad will appear when someone types in that keyword phrase. When someone clicks on your ad, you will pay Google a fee. Even if the person doesn’t call you, you still pay for that click.

The benefit of PPC is that your site will immediately appear when someone does a search. You won’t have to wait around for your organic rankings to grow. You could get leads quickly if you need them because you’ve paid for your ad to appear when someone does a search.

The downside to PPC is that it can be expensive. If you don’t know what you’re doing, you could blow your budget in ads and not even get leads. There’s a way to hone the PPC strategy so that it works better for you.

Get in Contact with a Digital Marketing Company 

The truth is, you don’t have to choose just one digital marketing service. It’s usually best when you use them together to create a well-rounded marketing approach. You could use PPC, SEO, social media, and other marketing efforts. If you need help with digital marketing, you don’t have to figure this all out on your own. 

You could work with a digital marketing company such as ApricotDental. Give us a call at 877-491-6981 to discuss your digital marketing goals. You can get a free website analysis when you reach out.

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