Tom Desmond CEO
November 15, 2019

Digital Marketing for Dentists: Tips for Success Online 

As a dentist, you care about helping your customers achieve the dental results they want and need. As an owner of a business, you probably want to be successful. Marketing can be a massive undertaking, and it’s difficult to know where to put your money. There’s offline marketing, such as billboards, mailings, and television advertising.

Then there’s digital marketing. Where do you even start? There are many methods of online marketing, and it can get confusing quickly. If you’re not a digital marketing expert, it’s easy to get overwhelmed. Take things one step at a time. You can achieve digital marketing success.

Tips for Digital Marketing for Dentists

Here are a few tips to get you started with marketing your dental practice online.

Know Your Audience

To get started with your digital marketing efforts, you should start by figuring out who your audience is. Try to define your audience as best you can. For instance, what are the cities that you believe you will be serving? People won’t likely travel far to get to a dentist, as they have a lot of options. You probably want to focus your digital marketing efforts to a highly defined area.

Additionally, if you are a specialized dentist, make sure that you focus your marketing efforts to people in need of your specific services. You don’t want people contacting you for fillings if you don’t do that type of dental work.

Combine Digital Marketing Strategies

The saying “don’t put all your eggs in one basket” is simply too accurate not to use here. You should never focus on only one marketing strategy online if you hope to be successful. 

It’s a good idea to combine strategies and come up with a custom digital marketing plan that is unique to your business. What works for your friend who runs a clothing boutique may not work for you.

For example, try using search engine optimization (SEO) efforts combined with pay-per-click (PPC) advertising combined with partnership marketing efforts. Using multiple strategies can help you get business even if one of the marketing strategies isn’t working yet.

Brand Your Business

We’ve all heard those catchy jingles that keep a business fresh in our minds, and we all remember good branded images, like the Nike swoosh, even if we aren’t in the market for a pair of shoes. Good branding stays with us. It can help your business to become immediately recognized online and elsewhere by potential dental customers in your area. 

Make your branding stand out, make it uniquely yours, and keep your branding consistent. Sooner or later, people will recognize your business based only on your branding. Then, when they need a dentist, your practice will be the first one they think of.

Contact a Digital Marketing Expert

Digital marketing is not always easy, but it’s important if you want your business to be successful. Contact a digital marketing company that can help you meet your goals. Call 877-491-6981 to reach ApricotDental and get a free website analysis.

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