Tom Desmond CEO
November 10, 2020

Should Dentists Invest in Dental Marketing?

When you’re looking for ways to grow your dental business, your first thought may be traditional options—billboards and newspaper ads are still popular choices. But more and more people are turning to the internet for recommendations, even for local services like dentistry. 

But should dentists invest in dental marketing? In many cases, you may find that dental marketing can boost your business as your site climbs in the organic rankings. But that’s not easy to do alone. You may need help from a digital marketing company to get the results you’re after. Luckily, dental marketing can make a big difference in your dental office’s growth. 

What Does Dental Marketing Include? 

When you’re first starting your dental marketing campaign, what can you expect? Your marketing plan covers all parts of your digital presence, from your website and the content on it to your social media accounts.

First, your website should be clean, easy to navigate, and accessible. The more difficult your site is to navigate, the more likely potential clients will leave your site for another. That hurts your business and your rankings. Luckily, our designers and developers work together to make your site easy to use. Likewise, your content should be easy to understand and guide your visitors to becoming clients. 

But it’s not just about what’s on the page. Your social media accounts can help lead potential clients to your site, giving you more avenues to connect with clients. Social media accounts can also help you engage with potential clients, answer their questions, and build trust between you and your audience. 

How Dental Marketing Can Boost Site Traffic and Business

Dental marketing is competitive, and without a marketing plan, it can be difficult to rank your website online. While traditional marketing measures like ads and billboards can help, more people rely on the internet for recommendations like dentists. 

The better your dental website ranks, the more likely customers are to see your website. Few people look beyond the top three sites in a search, and even fewer look beyond page one. Because of this, if you’re not ranking well, you may have trouble getting business through your website.

That’s where your dental marketing campaign helps. Your digital marketing team can build long-term solutions by helping you rise in the rankings. They can also provide short-term solutions like pay-per-click (PPC) advertising. With the right strategy, your ads may appear higher in the rankings while staying within your budget. 

Talk to an SEO Company About Dental Marketing 

Your dental office may need a little boost in traffic, and a digital marketing campaign can help your business succeed. But as a dentist, should you invest in dental marketing? 

If you’re unsure of the benefits of dental marketing, reach out to the professionals at ApricotDental. We offer free consultations, so we can show you how we can help your dental office succeed. To get started with a free consultation, reach out by calling 877-491-6981 or by completing the online contact form below.

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