Tom Desmond CEO
December 10, 2019

SEO Tips for Dentists: Optimize Your Dental Site 

Most businesses today understand that they need an online presence if they hope to grow and be successful. Dental practices are no different. You need a website if you want customers to know your practice even exists. 

Many people find their dentists online these days. Even if a person finds out about your practice from a friend or family member, one of the first things they will do is Google you. 

They want to see what your office looks like, find out where you are located, and learn what services you provide. They also want to read reviews and learn more about YOU before they ever walk through your office door.

Your customers want to know: 

  • What’s the wait time like?
  • Is the dentist gentle?
  • Is the dentist going to suggest unnecessary treatments?
  • Will the office work out payment arrangements?

Most customers want to know the answers to these questions before they ever pick up the phone to schedule an appointment.

You want to answer these questions on your website, but first, you have to get these people to your website.

What Is SEO?

That’s where search engine optimization (SEO) comes in. SEO is what helps search engines find and identify your dentist website so they can pass your site on to searchers. The better optimized your site is, the more likely you will be found by Google and displayed on search engine results pages (SERPs) when dental customers perform a search.

Tips to Optimize Your Dentist Site

There are many ways to optimize your site and make it more likely to rank higher in search engines. Here are a few tips to get you started.

Include Relevant Keywords in Your Content

One important way to optimize your site is to include relevant keywords and phrases that an internet user would type into Google. For example, a potential dental customer might type “dentist near me” or “dentist that offers payment plans in Miami.” 

You can even do research to find out which words internet searchers are using to find the dentists they’re looking for.

Include those keywords and phrases on your dental site content if you hope to appear in searches that use those phrases.

Include Backlinks

Make sure that other sites are linking to yours. This gives your site authority and makes Google and other search engines believe that your site has value. The thought is that if other people are linking to your site, it might be valuable. Google will then give your site a boost in the rankings. 

Don’t get backlinks from disreputable websites, though, because this can have an adverse impact on your rankings.

Claim Your GMB Listing

Finally, you should claim your Google My Business (GMB) listing. Even Google says that claiming your listing will help you “stand out online.”

Reach Out to a Dentist SEO Expert

SEO is a complicated and challenging endeavor. It’s not easy to get your website to rank higher than the rest, and you might need some help. Consider teaming up with a dentist SEO expert at ApricotDental. Call us at 877-491-6981 or fill out the form below to reach our SEO team and get your free website analysis.

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