January 29, 2020
Dentist SEO Keywords: How to Build an Effective Campaign
Picking the right keywords to use in your dental marketing strategy is essential. If you aren’t including the right keywords in your content, your dental firm probably won’t rank in local searches. For example, if your firm is located in Denver and specializes in pediatric dentistry but you randomly choose keywords related to California oral surgery, then your keywords will misguide the clients who find your page online.
Before creating content for your dental website, you should choose your keywords wisely and come up with an effective keyword campaign. If you have no experience with dental SEO, then you may not know where to start. Discussing your needs with an experienced dental marketing strategist at ApricotDental can provide you with the guidance needed to not only develop keywords but also to generate leads.
Keywords and Keyword Variations
The keywords you choose for your dental company should be relevant to both your location and the services you offer. These are the terms you expect your clients to search for in Google when looking for a dentist. When a potential client searches one of these keywords in Google, the goal is for your page to rank first.
So if you’re a pediatric dentist in Denver, some keywords and keyword variations you use may include Denver pediatric dentistry, Denver pediatric dentist, Denver children’s dentist, and kids’ dentist in Denver. Aside from your general firm focus of pediatrics, you may also offer specific services that you should include in your keywords, as well, such as teeth cleaning, braces, or teeth whitening.
Long-Tail Keyword Phrases
A long-tail keyword phrase can include three or more keywords and may be presented in question form. For example, a long-tail keyword phrase may include, “Where to find a pediatric dentist in Denver,” or, “What services do pediatric dentists offer?”
These keyword phrases are important to rank for, because when your dental firm provides the answer to a question your potential client is asking, you become positioned as an authority in the dental market.
You can easily research relevant keywords using Google by typing your keywords in the search box and seeing what other relevant terms show up as suggestions. There are far more complex ways to research keyword metrics, but if you have no experience with dental SEO, then you can use Google’s free method as a start. If you’re looking to go deeper, consider hiring an SEO company to run your campaign for you.
Understanding Keyword Placement
The right keyword placement requires a well-thought-out strategy and prior knowledge of Google algorithms. It’s important to avoid stuffing your content with keywords because the content then becomes diluted. You should try to place your keywords knowledgeably throughout the page to uphold the quality of the content.
Reach Out to a Skilled Dental SEO Company
Once you have the right keywords, you’re well on your way to developing an effective dental marketing campaign. Executing a comprehensive dental SEO strategy, however, takes time and effort.
If you need the help of a skilled dental SEO company, our team at ApricotDental can handle your marketing efforts while you focus on practicing dentistry. To talk more about your company goals with us, call 877-491-6981 or fill out the contact form below.