Tom Desmond CEO
February 13, 2021

What Is PPC Marketing and How Can It Help Dentists?

When you’re building your website, you probably don’t have the time or funds to build a long-term search engine optimization (SEO) strategy. You need to build your clientele quickly. But it can be difficult to get attention for your website if you’re not in the top three spots on Google’s search engine results. If you’re not even on page one yet, it can feel impossible. 

That’s where pay-per-click (PPC) marketing can help. If you’re a dentist looking to build traffic, PPC marketing may be right for you. But PPC can be difficult to make effective without experience. If you’re unsure how PPC marketing works, talk to a company that can help you boost your site. 

What Is PPC? 

Pay-per-click advertising gives you a new way to get better ad spots and boost your site’s visibility. PPC lets you place an ad on the search engine, often with a sponsored link that appears at the top of the page. Then, advertisers pay for every time someone clicks on a link. 

The locations your ad appears on depends on what terms you bid on. For example, if you bid on a spot for “dentist in New York City,” your ad could appear when someone searches that term. This can circumvent the wait time for your page to climb naturally through the ranks, as would happen with organic SEO strategies. 

Here’s the problem: PPC can get expensive. Costs for ad spots vary depending on the location of the ad. Luckily, your digital marketing company can help you maximize your results without spending all your hard-earned money on ads. 

How PPC Can Jumpstart Your Dental Practice

When you’re trying to get more traffic and more visitors to your dental office, you need to get the attention of potential patients in your area. Many people now rely on online resources to find the nearest and best dental practices, so ranking well online is crucial. 

PPC can help you get clicks immediately while your site is being optimized for search engines. SEO can help your site succeed in a long term, but PPC can help win over clients in the short term. 

Help Your Company Grow with PPC Marketing

When you’re jumpstarting your online presence, PPC marketing can help you turn a few quick, strategic moves into boosted traffic for your website. So where do you begin with ads? Without the right guiding hand, costly penalties could ensue. 

Luckily, the experts at ApricotDental can relieve the pressure. When you’re growing your business and need help with your marketing strategy, our team can help. For a free deep dive into PPC and our other marketing efforts for your dental campaign, call 877-491-6981 or complete the following contact form. 

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