Tom Desmond CEO
December 4, 2020

Unique Dental Marketing for Your Office

When you’re trying to compete with other local businesses, you may need to try new, unique strategies for a successful dental practice. Today, billboards and newspaper ads simply don’t have the impact they once did. Now, many people have moved their searches to the digital world. That means you may need to make the leap to digital marketing, too.

Luckily, there are plenty of opportunities for unique dental marketing for your office. If you’re looking for new ways to build your client base and build up traffic to your website, the following steps can help your dentist’s office get the attention it needs.

Social Media Ads

More people than ever use social media on a daily basis. Many people use these apps every day, and some people are now growing up with social media in their lives. That means they spend every day viewing ads and offers, many of which may be for local businesses. That can be a great opportunity for you to use your own ads.

And don’t discount the marketing value of a good social media account. Many dentists, lawyers, and other business professionals have gained a following through their social media presence. Memes, videos, and other trends can help you capture the attention of internet users who may otherwise not think of you first.

Your Google Account’s Potential

Many people don’t realize what a powerful tool their business’s Google profile can be. Simply filling out your Google My Business page can help Google understand what your page is about, which can help your rankings.

You can even use Google’s other tools, like Google Maps, to get your dental office in front of more eyes. For example, you may advertise your business on Google Maps. Next time someone searches for dentist offices near them, your ad may appear in the results. The more visible your site is, the more opportunities you have to convert readers to clients.

Blogging for Dentists

Potential clients aren’t just looking for a dentist. They’re looking for information about their dental health and what they can do to protect that health. Your website and your blog may be a great way to share that information as an authority.

With the right tone and engaging topics, your blog can become a source of traffic for your site, which may lead to more readers seeking out your services as a dentist.

Optimize Your Dental Marketing Campaign with Dental SEO Experts

When you’re expanding your marketing plan and seeking new clients, unique dental marketing for your office can make a difference. It can catch the eye of people who may not have otherwise sought out your services.

At ApricotDental, we’re here to help you make the most of your marketing plan. We have the tools to optimize your site and find exciting new ways to draw in clients. When you’re ready to begin, you can get started with a free consultation. Call 877-491-6981 or fill out the online contact form below to learn more.

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