How to Rank Your Dental Office in Google Maps
If you use the search engine, Google, you have probably seen the maps ranking section that pops up at the top of a local search.
For example, if you type “Dentist in Los Angeles” into Google, you will most likely see businesses dotting a map. What usually comes up just beneath the map itself is a small section of businesses that appear to closely match your search.
Google chooses to display the businesses it believes most closely match your search, have the best reviews, and seem to be of the highest quality. Google makes determinations about businesses based on a number of factors.
If you match the factors that Google believes make a successful, useful business, you could get displayed in the maps section of Google’s search engine results pages (SERPs).
So, what factors does Google consider? How can you get your dental office to rank in that highly coveted area of Google’s SERPs?
Tips to Get Your Dental Office to Rank in Maps
There are several different things you can do to increase your chances of being ranked in Google’s maps. Here are a few good things to try.
Claim Your Google My Business (GMB) Listing
One of the first things you can do is claim your GMB listing. You should also take the time to fill out your GMB profile as completely as possible. Even Google says that claiming your business listing and completing the profile will help them identify your business. Include all the information requested and complete it as accurately as possible.
Make sure to use a local phone number, rather than a tracking number or other type of number. Using a local number helps to tie the location to your business. Area codes, as you know, are tied to an area. This will help your business rank in maps. If there is one tip you follow, follow this one.
Add Photos to Your Listing
Photos can help increase your maps rankings and it helps with conversion. You can include branded photos that make it easier to get your dental practice recognized in your community. Many people who look for a dentist online like to see pictures of the inside of the dentist’s office. You can include these photos to increase your maps rankings.
Obtain Google Reviews
Like most people, Google loves itself. The more you utilize Google’s own products, the higher your chances of ranking on Google’s maps. Reviews are known to be an important search engine optimization (SEO) factor. Google reviews are even better. The dental office with the most Google reviews is likely to win in the maps ranking race.
Get in Touch with a Dentist SEO Company
If you want to rank in maps, you don’t have to figure out all this stuff on your own. An SEO company can help your dental practice rank in maps and organically. They can design your website and even write your content. You can focus on dentistry while someone else focuses on your rankings.