January 10, 2021
Blogging Tips for Dentists
Your online presence can make a big difference in your dental business. Your blog may have that extra-large personality that turns a reader into a patient. Blogging is a useful tool in the digital and SEO marketing arsenal of a dentist, giving you more opportunities to build your client base.
Now, though, you may be feeling a little stuck. Blogging can be great, but you may be unsure of what you could even write about. If you’re feeling stuck and unsure about your blog, here are a few tips for new dentist bloggers.
Write for People, Not for Algorithms
When you’re first writing your blog, it may be tempting to write with Google’s algorithm in mind. Writing to rank is important, but it’s not the only piece of your blog.
Your blog is a good chance to give readers more information about your services. While your main page may pull in readers through the search engine, your blog is better suited for expanding on important information.
Because of this, you may need to write with readers in mind. That may include keeping the reading level low, keeping your sentences short, and keeping your content focused on what potential patients need to know about their teeth.
Keep It Relevant
When writing blog posts, it’s important to remember what people will be looking at your blog. They may be seeking a dentist who can help them with their dental problems, from cosmetic dentistry to dental implants.
Because your readers are looking for specific information and may be seeking a dentist, keeping your content as relevant as possible is key. This may include a how-to guide for dental care, information about teeth-whitening services, or recent changes or additions to many dental practices. Your blog is a chance to share the services you offer and the information your readers need.
Know What Your Audience Needs
When you understand what your audience wants, you have the key to getting their interest and turning them from readers to patients. Many readers are dealing with tooth pain, dental emergencies, or oral discomfort that impacts their life. So how do you put that knowledge to use?
Making use of keywords and commonly searched phrases will help you show up in search engine results pages, which helps readers find you. But getting the number of keywords right can be tricky. You may need an SEO company to perfect your page for internet opportunities.
Get Blogging Advice from a Dental SEO Expert
When you’re working on your online presence, optimizing your blog is just a piece of the work needed for your site. While it can be key to catching the interest of potential patients, you may need to focus on more than your blog along.
Building an online campaign requires more than a good blog, and ApricotDental will help you build it. When you’re ready to discuss your options, reach out for a free consultation by calling 877-491-6981 or by completing the online contact form below.