What Is Geo-Fencing?
As you’re helping your dentist office grow, you may need to take every opportunity available to reach out to potential clients. But people typically don’t travel far to get the dental care they need—they tend to find their dentist in their current town. Because of that, you don’t need a national focus. You need location-specific rankings.
At ApricotDental, we specialize in dentist search engine optimization (SEO) and have the tools to help you localize your search, which in turn will help your business grow. Check out the details below to learn about one key marketing tool that can help you reach more audiences.
Using Location for Your Ads
Geo-fencing allows you to target a small area with marketing materials. When a device enters a certain area, it triggers a specific action. For example, if you visit a specific store, you may receive targeted ads on social media that were triggered by your visiting that store.
That allows you to reach potential clients you may have otherwise missed. Targeting local areas can help you reach out to people in your community, and they can be used for tracking other data in many fields.
Limits of Geo-Fencing
But like any other form of advertising, geo-fencing has its limits. For example, if the person doesn’t opt into location services, you may be unable to reach that person.
Some people have also expressed concerns about geo-fencing as a privacy concern. Some people believe that geo-fencing is a breach of privacy and poses a security concern, causing some states to have already enacted laws to limit geo-fencing.
But geo-fencing is still being used in many states, for many reasons. For example, some stores may place a geo-fence that alerts users to sales and discounts for the day. For a dentist’s office, being able to alert others to your services can be a great way to convert potential clients to patients.
How Your Marketing Company Can Help
Setting up a geo-fence is a complex process, especially when you have patients and other concerns to attend to. You may not have the time to set up your own and get the most use out of this tool.
That’s where an SEO company can help you. Using geo-fencing can be a useful part of your marketing strategy. If you’re not familiar with these tools, your digital marketing team can make these tools work for you, referring to state guidelines and best practices to do so.
Take Your Geo-Fencing Plan to an SEO Company
When you’re seeking to boost your dentist office’s profile, you don’t need a big national campaign—you need local efforts that reach potential clients. Location-based marketing can help your office get the attention of potential clients. But a mistake can be costly and can lead to trouble.
That’s where an SEO company like ApricotDental comes in. We have the tools to help you make your geo-fencing plan a success, using it to the advantage of your dental office. If you have questions about geo-fencing and the best options for your business, reach out to us for a free consultation. Give us a call at 877-491-6981, or complete the online contact form below.