Why Isn’t My Dental Website Getting Traffic?
A typical dental practice website generates zero organic (free) traffic. By the time you finish reading this article, you’ll understand why this is true and how to turn it around. This is a common situation for thousands of dental offices across North America that are frustrated with their lack of organic traffic.
Unfortunately, many dental offices are even losing current patients to their competition because their website is not optimized for search engines. If you’re asking yourself why isn’t my dental website getting traffic? It’s probably time to take a serious look at your online marketing plan and dental SEO.
Digital Marketing for the Dental Profession
It’s a huge problem if no one is able to find you on Google, Yahoo, or Bing.
Anyone searching for “Your Town dentist” is going to be inundated with too many results, most of which will rank ahead of you in search engines because they have higher domain authority and they are more established websites with years of content on them.
Local SEO for dentists will promote your content in search engine results pages (SERPs) for your locale and drive more traffic to your site. Your website needs to be indexed by search engines so when people type in relevant keywords related to your practice, they’re directed to you.
Dental SEO companies are the experts in this type of marketing and will help you promote your practice in the online world. The internet is all about content, so you should strive to publish information that will engage users.
You should also encourage website visitors to interact with you and identify with your brand. This way, you can build brand awareness and increase conversions (users that turn into paying customers).
Without the right content on landing pages, supporting pages, and blogs, even hiring the best dental website designers won’t help you. Content will establish you as an expert on any topic you choose.
As an added benefit, you can post content about dental implants or high-revenue procedures that improve your revenue stream. Blogs are a forum where you can discuss the latest news in dentistry and topics that interest your patients and improve your bottom line.
Contact the Specialists in SEO for Dentists
Many practices are turning to SEO for dentists because it is a cost-effective way to reach a large number of potential patients quickly and easily. Your competition probably already knows this.
Instead of wondering why isn’t my dental website getting traffic, take the proactive step toward fixing the problem. Call ApricotDental to discuss your online marketing plan at 877-491-6981 or send us an email to learn more. In today’s digital environment, you simply can’t afford not to.