How Does Page Load Time Affect Dentist SEO?
One of the most frustrating things you can deal with online is a website or web page that is slow to load. No one has time to sit around and wait, and people have very little patience these days. If your dental website is taking too long to load, guess what will happen? Your potential customers will bounce and find another dentist.
Even if you’re the best dentist in the area, new customers aren’t going to know that. They won’t likely give you the benefit of the doubt. They will simply click over to a dentist’s website that loads quickly with the information they need and a phone number they can call.
As you can see, it’s important to have your site’s pages load quickly. But, how does page load time affect dentist SEO?
Website Load Time’s Relationship with SEO
We’ve already explained one of the ways load time is important, but it’s also important for your search engine optimization (SEO) goals. Load time can negatively affect your SEO, ultimately hurting your business overall.
Here are the two main ways that SEO can be impacted by slow page load time.
Bounce Rate
Not only will people leave your website in search of a faster one, but your bounce rate will go up. Bounce rate is a measure of how long people stay on your site once people land on it. If they stay for a while, this indicates that people like the content there. If they leave quickly, this indicates that your website isn’t useful, and Google and other search engines can penalize you in the rankings department.
Search Engines Care about Page Load Time
Your site will be penalized if your load time is slow because search engine companies care about the customer’s experience. If they know that your pages are loading slowly, they will penalize you for it rankings-wise.
Connect with a Dentist SEO Company
Now you know a little more about how page load time affects dentist SEO. Get in contact with an SEO marketing company that can help you design your website, increase your website’s page speed, and improve your rankings. ApricotDental can be reached by dialing 877-491-6981 or you can fill out the contact form on this page for a free website analysis.