Tom Desmond CEO

Dental Internet Marketing

Are you a dentist struggling to create an online presence for your practice? If so, our dental marketing agency can help you rank in Google, generate traffic to your website, and create leads.

Most people don’t become dentists for fancy perks or publicity. Unlike some lawyers and doctors who receive plenty of recognition for what they do, dentists are local heroes who tend to hover under the radar. Unfortunately, when working in a relatively humble profession like dentistry, you may struggle with the marketing skills needed to generate business and keep your practice afloat.

Dental internet marketing is a great way to reach people in your community and address their pain points. As a dentist, you provide an essential service. But finding the people who need you most and letting them know you care can be challenging.

At ApricotDental, we want to help you help others. By ranking your dental practice higher in Google, you’ll benefit from more business, which can help new clients benefit from your services.

Content Is Crucial for Internet Marketing Success

There are many parts of internet marketing for dentists. Creating original and informative content for your dental website is crucial for developing success online. You must write and publish content on a regular basis so Google sees you as an authority and ranks you higher in the search engine results pages (SERPs). If your content is relatable, it can also help you convert website visitors into leads.

Building Backlinks Builds Authority for Your Dental Site

Backlinks are another crucial part of search engine optimization (SEO) for dentists. A backlink is a link pointing back to your website. You only want backlinks from relevant and reputable sources. The more backlinks you have, the better you’ll look to Google because these links provide immense ranking power. 

Your Dental Web Design Should Shine

Your web design is essential for marketing your dental practice online. If you web design is outdated, website visitors who are considering your dental services may also think your business is outdated. They may not schedule an appointment because they may assume you have outdated equipment in the office and bad customer service.

With an updated and intuitive web design, website visitors will see your practice in the same light. You’re more likely to convert website visitors into leads when you portray a strong and positive message online.

Don’t Forget to Optimize for Great Internet Marketing

Optimizing your website and your online content with relevant keywords will improve your dental marketing strategy across the internet. Without using keywords, Google won’t easily know what your business is about. You may have trouble ranking for a specific practice area or location if you don’t use keywords to inform Google of your business focus. 

Contact a Dental Marketing Agency

At ApricotDental, we understand dental internet marketing. We have a solid team of content writers, website designers, SEO specialists, and developers ready to work with you and build up your online presence. If you’re ready to schedule a free consultation with our team, call 877-491-6981 or fill out the contact form below. 

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