Tom Desmond CEO

How to Research Keywords for Dental SEO

When you’re building your website for your dental office, you may have trouble determining where to start with your search engine optimization (SEO) strategy. You may know you need to rank for keywords that are relevant to your practice, but where do you start, and how do you know what keywords to use? 

Researching keywords for your dental website can be difficult. You may be unsure where to begin with your keywords and what your most important terms are. If that’s the case, then reach out to a dentist SEO company like ApricotDental to help you make the most of your keywords. 

Consider Your Relevant Topics

When researching keywords to rank for on your website, it’s easy to get overwhelmed or choose the wrong keywords to pursue. Wasting your time trying to rank for keywords that don’t fit your niche can make growing your business more difficult and slower. 

Not all related keywords are useful for your SEO strategy. While a keyword may be a related niche, the keyword may not be a well-searched term in your area. So even if you rank for the term, potential patients may not be looking for those terms. 

For example, you may be ranking well for terms about periodontal services in your area, but your potential patients may not know to search for that term. They may instead look for terms about gum disease or other services. Ranking for the right terms can help you reach your audience, not just dominate the rankings. 

Understanding the Right Tools

When building out your keyword campaign, you also need tools that are accurate, that are up to date, and that consider all relevant factors when researching keywords. 

For example, location can greatly influence the keywords and the search volume for your keywords. Typically, people look for dentist offices near their location. That means you need to consider the most-searched keywords in your geographic area, not overall. 

Because of these variables, you may need to speak with an SEO and marketing expert to ensure you’re using the right tools to find your keywords. SEO companies have tested the top tools for this research and can help you make the right decision for your dentist office’s website. 

Find Out How an SEO Company Can Help 

When you’re seeking to rank for the right keywords in your field, you don’t want to waste your time with false starts and keywords that won’t help you grow your business through your internet presence. Dental SEO can take time to build, and a mistake may keep you from ranking—and growing your dental office—for even longer. 

That’s why it’s so important to speak with an SEO company like ApricotDental about your SEO strategy. We offer free consultations where we’ll discuss your opportunities for growth and how we can help your site succeed. Reach out by calling 877-491-6981 or by completing the online contact form below. 

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